THE ROLE OF MARKETING - FUQUA SCHOOL OF BUSINESS

The Role of Marketing - Fuqua School of Business Manuals & Documents

The Role of Marketing Author(s): Christine Moorman and Roland T. Rust Source: Journal of Marketing, Vol. 63, Fundamental Issues and Directions for Marketing

  • File Name: jm1999.pdf
  • Published:
  • Source: faculty.fuqua.duke.edu
  • File Type: pdf
  • File Size: 2,523 KB

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